Free Ya Mind, Find Ya Flava

 

With just $50,000, we were tasked with launching Snoop Dogg’s new ice cream brand, Dr. Bombay. By creating a colorful whimsical brand world, a playful and ownable tone and bringing to life Snoop’s Bored Ape NFT (Dr. Bombay), we were able to create a campaign that garnered 4.1B+ media impressions and 140M+ social impressions in the first four months. Below is a small sampling of the work.

AdAge, HypeBeast, Today Show, and more.

 
 


drbombaysnax You know you’ve made it when you’re drippin’ in (cookie) dough 🍪🍦🤑


drbombaysnax Escaping all your adult responsibilities with a pint of Syrupy Waffle Sundaze? Now that’s what we call “self care” ☀️🏝️🧇


drbombaysnax Hey Siri @OfficialDrBombay, play “Bonus Track Brownie” ▶️🍫


drbombaysnax 🍦 Scoopin' through the streets, 🚘 bouncin' to the beats, 🍊 livin’ life with Iced Out Orange Cream treats 🤌