People love winning, and people love deals, so to generate excitement and highlight the breadth of Foxwoods’ offerings, they had a new deal every day for 100 days.
People could interact with games for a chance to win these deals, whether it be in a banner or waiting for the bus.
To promote the different ways to win, we pitched this idea to have a cab race through New York, broadcast live online and throughout New York. Watchers could pick a cab to win via their phone for a chance to win prizes.
