People United

When people think of the UN, they tend to think of an outdated bureaucratic system, out-of-touch figureheads calling the shots, and debates about what to do. But with hundreds of concurrent programs supporting 17 sustainable development goals to better our planet, change needs to happen at scale. With the current state of the world, it is no longer about nations. It’s about the people who make up nations. And when real people unite, change can be made more efficiently.

To kick off the UN General Assembly we created a new platform, launch video, and branded pieces to emphasize their sustainable development goals.