Cash Back is King

Ever get locked out of your house? Or have to replace items your new puppy chewed up? Real life doesn’t always go as planned. So for our launch campaign of the new Wells Fargo Active Cash Card we embraced this truth and tapped into the real life of Oscar-winning actress Regina King for a little inspiration. And yes, these are based on true stories that Regina shared with us.

Our efforts gained 1.1 million new card signups within 6 months.

Adweek Ad of the Day

We also created over 60 pieces of social and ran the campaign for over two years. I thought this one was pretty fun.